Tona

The story about Tona

TONA first came into existence from a meeting Adam Anton, Andre Phillip and Dereck Camacho had in Antigua in 2007. They got together over lunch and we're discussing the industry as a whole, and how the three of them had been involved in the sport for some time. Adam with the growth of the notorious Kite Scoop Forum, Dre being one of the biggest icons in the sport, and Dereck, who had been making custom boards for several years. Each of theme were already involved in kite boarding in one way or another, but we all saw that there was room for improvement in much of the gear that was available to the public and wanted to get seriously involved in that aspect.

The Key Elements

There are certain elements that can help you build a great kite board company and we knew that with our efforts combined we would have some of these at our fingertips. Having a platform by which you can communicate with riders and hear what they want, and in turn use that information to help develop your product, is extremely valuable. Also having the technical means to develop and test the product thoroughly before getting it into the hands of the customer is another essential element. Adam with his access to the kite community and background in graphic art, Dre with his expertise in riding, testing equipment and also his knowledge of the industry, and Dereck having the technical skills in board design as well as my business experience, together it seemed like the perfect combination.

The Tona Mission

The mission at Tona is to develop products that people feel they are a part of, and simply love to ride. We all know what it was like to have that one special board, the one you jumped on and fell in love with from the first session, and at Tona that is how we want people to feel about our boards. With our focus on customer feedback, design, and rigorous testing we believe that our products will get you stoked and help take your riding to the next level. Welcome aboard!