North Technology Group (NTG) has today announced it would make further significant investments in its watersports business – proudly announcing the combination of Mystic B.V. with North Kiteboarding under a new part of NTG called – “North Actionsports Group.” Located in The Netherlands, Mystic has been developed into the world’s leading kiteboarding accessories brand over the last 15 years by the Blom family. Kiteboarders have voted Mystic “Best Accessories Brand in the World” for the last six years, and used by many of the best riders in the world.
A significant step in helping developing the kiteboarding business
Richard Lott, NTG Chief Operating Officer; “This is a significant step in helping us to develop our kiteboarding business in many ways. It is a combination of great brands and gives North access to the excellent distribution, I.T. systems, and resources of Mystic. In the future, NTG should be able to bring some significant technical innovation to both businesses, and we are excited to add a capable and motivated management group as well. We passionately want to use our skills to make kiteboarding even better for future generations of riders”.
The North Actionsports Group
The North Kiteboarding brand has joined forces with Mystic to create the North Actionsports Group! For retailers and consumers, this is the biggest news since the announcement last summer of the creation of Duotone, and the hiring of Mike Raper and Pat Goodman by North Kiteboarding. Here is the official press release from North. North Kiteboarding’s new product range is currently under development and will be released globally on June 2019 for the 2020 model year. The North product development and brand management team is based in New Zealand, and operations and the Sales Headquarters is based at Mystic/North Action sports Headquarters in The Netherlands – to ensure a high level of service for a global market.
The Mystic management remains unchanged and will have further scope to grow their roles in the future in a larger business. North Actionsports Group will be led by a combination of the Mystic and North Kiteboarding teams who are highly experienced, industry innovators and leaders, determined to make kiteboarding sports more accessible, sustainable, innovative and exciting. Mike Raper – North Kiteboarding Brand Director, said: “This is really exciting news for North Kiteboarding. It considerably strengthens our foundations, and we will be more efficient, moving forward with the extra infrastructure this provides. I firmly believe creating great products is all about investing in incredible people, and I feel we just became so much stronger.”
Max Blom Jr. – Mystic Brand Director: “Building Mystic with our team for the last 15 years has been an amazing journey. Today marks the beginning of what I believe will be a further turning point for our industry. The combination of North and Mystic brings together two great brands and creates a dynamic enterprise under the North Actionsports Group umbrella. It feels great to be part of a bigger, experienced, ambitious, and talented group of people with a serious passion for kiteboarding. With that, the endless drive for constant innovation will never end”. North Actionsports Group will make further announcements in 2019.
